Dynasty
BRINE * FALL 2022 * ICC
Lacrosse bag design
Brine is one of the leaders in innovation for women’s lacrosse. During my Senior year, we were tasked with designing a series of bags to enhance a brand’s product offering.
I designed a series of bags to support a high-performing athlete during their season.
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Lacrosse was a sport played originally by Native American groups in the area now known as Canada. The game of lacrosse was used to train warriors, create community, and as a ritualistic practice. The game was adopted by Europeans after the game was used to capture a fort. Traditionally played on a long field, they used almost no equipment, more similar to modern women's lacrosse than men's.
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Brine was founded in 1922 by W.H. Brine Company, and quickly became the standard for sporting goods. Through the 1950s and 60s they experimented with new methods and materials. They were some of the first companies to produce non-wooden lacrosse sticks, as well as synthetic leather for soccer.
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Now, Brine represents the niche market of Women's lacrosse. Their modern innovations include welded mesh which was made legal for games in 2018. This spirit of innovation and love for the game inspired this series of bags for pro-level players of women's lacrosse.
CONCEPT DIRECTION VISUALS
MOOD BOARD
PRODUCT SKETCHES
IDEA EXPLORATION
COLOR WAY
PROPORTIONS AND SCALE
COMPETITION BAG RENDER
LIFESTYLE
COMPETITION
TRAVEL
FULL BAG ECOSYSTEM
Each bag in the series serves a different purpose.
The crossbody “lifestyle” bag is meant to store jewelry and a mouth guard for quick access during a game with friends.
The “competition” bag is designed to hold everything for game day. It can store up to 4 lacrosse sticks and has a side opening for cleats to keep the main compartment clean.
The “travel” bag acts almost like a closet to support the athletes for longer trips in a season.
These three bags were designed to meet different needs that a pro-level women's lacrosse player will face at different points of their season.
Despite the obvious differences in scale and use, they have a cohesive design integrating Brine's iconic triangular logo and use of color.
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